Blaize Caprice
Blaize Caprice
2020 // UI/UX Design
Blaize Caprice blends old-school tailoring with eco-friendly luxury fashion, crafting high-quality, sustainable pieces. They sought to enhance their website to better showcase their elegant clothing and improve user accessibility for a seamless shopping experience.
As a UX/UI designer, I was involved in creating design systems in Figma, developing layouts and wireframes, and establishing information architecture. I also collaborated closely with developers to ensure the final site was visually stunning and user-friendly, immersing visitors in the chic world of Blaize Caprice with every click.
2020 // UI/UX Design
Blaize Caprice blends old-school tailoring with eco-friendly luxury fashion, crafting high-quality, sustainable pieces. They sought to enhance their website to better showcase their elegant clothing and improve user accessibility for a seamless shopping experience.
As a UX/UI designer, I was involved in creating design systems in Figma, developing layouts and wireframes, and establishing information architecture. I also collaborated closely with developers to ensure the final site was visually stunning and user-friendly, immersing visitors in the chic world of Blaize Caprice with every click.
CHOOSING
"CLASSY MIX"
Through deliberate design decisions that balanced brand identity with user experience, I extended the color palette for a dynamic yet cohesive look, used strategic typography for clarity and elegance, and employed a minimalist layout to keep the focus on products. Subtle transitions and effects added refinement, resulting in a modern, user-friendly shopping experience.
Through deliberate design decisions that balanced brand identity with user experience, I extended the color palette for a dynamic yet cohesive look, used strategic typography for clarity and elegance, and employed a minimalist layout to keep the focus on products. Subtle transitions and effects added refinement, resulting in a modern, user-friendly shopping experience.
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THINKING
ABOUT IA
Developing a clear information architecture was crucial for enhancing user navigation and engagement. I mapped user journeys to structure the site’s hierarchy, from main navigation to page layouts. This approach ensured clarity and simplicity, allowing users to explore the site intuitively and follow a logical flow. The result was a visually compelling site that balanced aesthetics with functionality and met user needs effectively.
Developing a clear information architecture was crucial for enhancing user navigation and engagement. I mapped user journeys to structure the site’s hierarchy, from main navigation to page layouts. This approach ensured clarity and simplicity, allowing users to explore the site intuitively and follow a logical flow. The result was a visually compelling site that balanced aesthetics with functionality and met user needs effectively.
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Check out other works
Check out other works
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