The personalized illustrations are designed to be versatile, allowing for dynamic layouts that seamlessly integrate text and images. My focus was on creating subjects and items that highlight the company’s identity as a Michigan-based design firm, ensuring that the local influence is evident in every piece.
The personalized illustrations are designed to be versatile, allowing for dynamic layouts that seamlessly integrate text and images. My focus was on creating subjects and items that highlight the company’s identity as a Michigan-based design firm, ensuring that the local influence is evident in every piece.
SOCIAL
MEDIA
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Crystal Shores
Crystal Shores
2024 // Brand Design, Graphic Design
At Crystal Shores, I expanded the brand guidelines by creating graphics that showcased the cultural vibrance of their Michigan town. I developed illustrations, motion graphics, and social media mockups to enhance their branding and representation of the local community.
2024 // Brand Design, Graphic Design
At Crystal Shores, I expanded the brand guidelines by creating graphics that showcased the cultural vibrance of their Michigan town. I developed illustrations, motion graphics, and social media mockups to enhance their branding and representation of the local community.
After receiving the brand toolkit, the initial challenge was to boost engagement. The original mockups primarily featured text and client case study samples. To enhance their site, I introduced motion visuals that leveraged their color palette. This addition provided Crystal Shores with a versatile brand element that could be reused across various platforms, including backgrounds for social media content, laptop preview screens, and filler sections.
After receiving the brand toolkit, the initial challenge was to boost engagement. The original mockups primarily featured text and client case study samples. To enhance their site, I introduced motion visuals that leveraged their color palette. This addition provided Crystal Shores with a versatile brand element that could be reused across various platforms, including backgrounds for social media content, laptop preview screens, and filler sections.
BRAND
ELEMENT
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Check out other works
Check out other works
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