Chinese Character
Chinese Character
Graphic Design, Brand Design
Inspired by my last name, Chau, I explored its historical evolution from the bone oracle script to today's traditional script. This project represents an extensive personal branding effort, where I aimed to develop a scalable, versatile, and modern visual identity system that reflects my personality, heritage, and body of work. The final logo is an abstraction of my Chinese last name, Chau, serving as the core of this visual system, much like family and heritage do for me.
Graphic Design, Brand Design
Inspired by my last name, Chau, I explored its historical evolution from the bone oracle script to today's traditional script. This project represents an extensive personal branding effort, where I aimed to develop a scalable, versatile, and modern visual identity system that reflects my personality, heritage, and body of work. The final logo is an abstraction of my Chinese last name, Chau, serving as the core of this visual system, much like family and heritage do for me.
SYMBOL
& PATTERN
The pattern is built off of the monogram and can be stacked to accommodate for different dimensions. Solid-fill and outline variations paired with various colors allows for many combinations to best optimize showcasing art and media.
The pattern is built off of the monogram and can be stacked to accommodate for different dimensions. Solid-fill and outline variations paired with various colors allows for many combinations to best optimize showcasing art and media.
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STUDY
OF "JAO"
To design a brand that truly encapsulates the depth of research and history, I delved into the heritage behind the name, honoring the traditions and elders who shaped it. Tracing its origins from ancient bone script to our delicate 'Chau' version today, I fused this rich cultural legacy with modern aesthetics, creating a brand that respects its past while embracing the present.
To design a brand that truly encapsulates the depth of research and history, I delved into the heritage behind the name, honoring the traditions and elders who shaped it. Tracing its origins from ancient bone script to our delicate 'Chau' version today, I fused this rich cultural legacy with modern aesthetics, creating a brand that respects its past while embracing the present.
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Check out other works
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Check out other works